I’m often amazed about how many agents and brokers I talk with that are not aware of new tax laws and regulations. The below linked article is another example, including thorough research showing the impact it is expected to have on different age groups. Being able to show a potential seller or buyer how making a transaction could bring a significant tax benefit seems like motivation to me.
A big part of real estate marketing is adapting scenarios to your client or potential client. They don’t have to feel like a number from mass marketing when there are ways to benefit from a specific situation they are in or could be in. Expanding the capital gains exclusion could make it “easier” on taxes and finances for certain homeowners to sell their property without major tax consequences.
We have to be honest and understand that it is likely that the majority of homeowners won’t pay any attention to this legislation if and when it passes. That’s where an alert broker should come in. Chances are you know the age range and other things about people within your database. If you can show them the difference it would make by selling (or possibly buying) under the new tax regulations, you, at the very least, plant a seed with them. Undoing a single reason why the home owner hasn’t sold to this point that could change should be enough to allow you future engagement with them.
Another example of how a little bit of research could lead to a lot of gain for your real estate business!
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