How can watching or following the local news impact your marketing? I come across many connections, clients, and students who miss out on plenty of opportunities. Meanwhile, we all know that there are people out there up to no good and showing bad intent. Sometimes things naturally go wrong which possibly could have been prevented. That happens in just about any industry or line of work. Clearly, real estate is no exception.
Knowing about major problems caused, whether naturally or by wrong doers, could significantly benefit your business or a current or potential client or customer. From a marketing standpoint, the below linked article provides a couple of examples.
It is unfortunate that a wrong doer is getting away with creating frivolous multi-million dollar problems for homeowners in the Beverly Hills area. Victims are losing valuable time and money. Understanding what the problem is and what could be done to prevent it “from happening to you” is the lesson.
My first reaction upon seeing this story was to send it to a valued connection that owns a title company. He could be sending the story to his luxury homeowner clients, whether he includes an offer to check their property or not. It is possible that he would do so at no cost to let his repeat clients know that their deed is completely safe as a nice gesture.
Chances are the homeowners he does that for at no cost and alerts them are going to tell their friends what their “title guy” did for them, especially if they didn’t know about this story. The story might also cause an active investor to search their current portfolio and/or dig further into potential investments.
The result of reading a story like this could be of help to you and your team along with your database. You may have choices for how to respond, such as offered above. Being “first in” on a solution or strategy puts you in a more favorable position, when “all you did” was read or watch a news story. If you don’t have time to monitor all things real estate, let’s talk!
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