It happened again. Statistics come out about online searches for home sales during the pandemic. People put their own spin on it to try and make the real estate market look better than it really is.
This articles acts as though people are searching these areas because they are considering buying or selling.
Stories could be written that people are frantically checking home prices to determine how much (or how little) their home value may have decreased due to everything going on.
Homeowners could also want to have an idea of where they could afford to move in order to downsize. They may want to knock a few hundred dollars off their monthly mortgage and related obligations while maintaining a similar life style.
Don't make it look like these increased searches are a good sign for the market. Reflect the concern, and let real estate professionals be ready for major adjustments.
Book Briefs #44
4 days ago