Lower Prices Lead To Opportunity

 

The story and impact of an upstart furniture dealer going public and entering the New York Stock Exchange may not seem like anything that would interest a real estate investor or broker looking for more business or revenue. Many of them are likely not even aware of the story, especially when their valuable time is spent on working on current projects and administration.

For me, this is a perfect example of why an investor, broker, or builder should be following stories like this one (linked below). It’s also an example of the value of having a research person or team to monitor topics which could generate real estate business and plan and prepare for upcoming opportunities. I see the Bob’s Furniture example as leading to several opportunities for gaining business, with the possible advantage of being “First In” on an exciting new project.

As the article states, Bob’s is gaining a track record of success despite being at the “low end” of the furniture spectrum and presenting themselves that way. One of the lessons learned is that you don’t have to compete with the top of the price list in order to carve your niche. Another is that planning an aggressive expansion (as in 500 more stores) is possible with a clearly established plan of action.

That is only the start. Knowing about what Bob’s is doing can be inspiring real estate investors. Those 500 added stores are going to need ready land or vacant stores in proximity to the retailer’s target audience. Developers, contractors, lenders, and brokers could all benefit from collaborating on one or multiple opportunities. Investors continuously building or renovating houses and apartments for rent might be looking for low-cost bulk furniture. Leasing agents might have a desperate need to book large spaces which would work for discount furniture. You can imagine the work needed for lenders to finance the deals and for contractors to bring their skills toward making the store look and operate as required.

However, the agents, investors, lenders, and contractors that could benefit by thousands of dollars, might not even know about these opportunities if they did not research and keep track of what could happen around them. 

The next time you ask yourself, “How did THEY get that project?”, your next question to you should be “How can I be the one chosen the next time?”. My team and I can help you answer that!

 

https://www.retailbrew.com/stories/2026/02/06/bob-s-discount-furniture-ipo-and-expansion-plans-provide-hope-for-beleaguered-home-goods-category