I often hear residential and commercial brokers complaining about the ongoing problem of supposed potential tenants or buyers not following through after scheduling a showing. Situations like that one become more upsetting because the brokers are not being paid for their time, which can be considered wasted when no one shows up. Or is it?
To me, it’s about how you react when that happens a time or two. Some brokers make the decision not to schedule initial showings or look toward group showings. They decide to revise their entire strategy for getting people to walk through a listing or opportunity. Meanwhile, they know that those types of showings can be significant steps toward getting the sale completed.
Instead of giving up too easily, as my clients and students know, come up with a more effective strategy. For example, go for multiple showings. If you are taking the time to go to the property, make it to see more than one person or group. If “Joe” is coming to see the property at 1:00 on Tuesday, schedule “Debbie” for a showing at 1:15.
Consider the possibilities beyond doubling your chances. If Joe does not show but Debbie does, your time spent going to the property is worthwhile and you get your opportunity to present. There is an even bigger upside to this method. Suppose both show up. If Joe or Debbie are there alone, they may not see any urgency. However, if Debbie shows up a few minutes early and you are showing the property to Joe, they BOTH feel an urgency to follow through if and as they are interested in pursuing the deal.
It is just one example of making adjustments to turn a negative situation into a positive instead of giving up. There is a better strategy for improving your business, and my team and I can be “first in” to help you uncover it!



















