As my valued clients and students know, there is so much more to marketing real estate than producing content and placing campaigns. Customer service and going the extra mile to help with a transaction can create a favorable impression and generate future business. One example is WiFi signals. It continues to surprise me how little attention many residential and commercial brokers pay about it whether representing buyers or sellers.
For residential properties, you and your client should walk the property with a phone or tablet and check for signal coverage in the basement and in the “outer reaches”. Buyers want to know they will easily be able to have a strong WiFi signal. The new residents may be able to work from home and the kids need to do homework and will want to stream games and movies.
If selling, you (as agent) should be sure of a strong signal throughout and invite potential buyers to check for themselves. It is possible “better WiFi” could help them to decide and that other properties they are considering have dead spots. I will say I know of agents that install a signal booster prior to showings and open houses.
On the commercial property side, strength of signal takes on added meaning. Some states and municipalities are able to mandate a “Radio Signal Strength Test”. The reason is that first responders need to have a strong signal throughout the property in case of emergencies. The “signal booster” needed to be compliant for large commercial properties (i.e. shopping centers, big box stores, warehouses) can cost up to several tAs my valued clients and students know, there is so much more to marketing real estate than producing content and placing campaigns. Customer service and going the extra mile to help with a transaction can create a favorable impression and generate future business. One example is WiFi signals. It continues to surprise me how little attention many residential and commercial brokers pay about it whether representing buyers or sellers.
For residential properties, you and your client should walk the property with a phone or tablet and check for signal coverage in the basement and in the “outer reaches”. Buyers want to know they will easily be able to have a strong WiFi signal. The new residents may be able to work from home and the kids need to do homework and will want to stream games and movies.
If selling, you (as agent) should be sure of a strong signal throughout and invite potential buyers to check for themselves. It is possible “better WiFi” could help them to decide and that other properties they are considering have dead spots. I will say I know of agents that install a signal booster prior to showings and open houses.
On the commercial property side, strength of signal takes on added meaning. Some states and municipalities are able to mandate a “Radio Signal Strength Test”. The reason is that first responders need to have a strong signal throughout the property in case of emergencies. The “signal booster” needed to be compliant for large commercial properties (i.e. shopping centers, big box stores, warehouses) can cost up to several thousand dollars including installation. (For example, in Florida it is Statute 633.202.) Meanwhile, older buildings with large elevator systems are also dealing with the planned elimination of POTS lines, as they had been known for years, and requiring significant telecommunications system updates.
As a potential buyer representative, you should check to ensure compliance, potentially adding another negotiation point if not. When representing a seller, being able to point out that “your” property is compliant gets your potential buyer(s) to inquire for other properties they may be considering.
The marketing value is showing your client AND the potential buyer or seller on the other side how “on top of things” you are. In addition, showing concern for the safety of others will get you more future business than showing more concern for quickly getting to the closing table.
thousand dollars including installation. (For example, in Florida it is Statute 633.202.)
As a potential buyer representative, you should check to ensure compliance, potentially adding another negotiation point if not. When representing a seller, being able to point out that “your” property is compliant gets your potential buyer(s) to inquire for other properties they may be considering.
The marketing value is showing your client AND the potential buyer or seller on the other side how “on top of things” you are. In addition, showing concern for the safety of others will get you more future business than showing more concern for quickly getting to the closing table.
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