There are situations in which real estate professionals need to market advantages of their listings or properties “against” potential advantages of other properties in order to attract buyers. In a perfect world, you want the merits of your property to stand alone without having to point out favorable comparisons. However, real estate is not located in a perfect world.
Over the years, the industry has seen many buyers that specifically seek waterfront properties, whether as a primary, part-time, or rental property. If you represent a waterfront property, you want to have every possible advantage to point out to potential buyers. Factors sometimes include nearby restricted access, a private dock, and unobstructed views. It helps to know why the buyer “should” spend more than they would for a lower priced similar property a block away.
Citrus County in Florida has numerous significant waterfront properties. The below linked article has current research (comparing 2025 against 2024) showing how home prices away from the actual waterfront are also pricing at $1 million and up.
It seems to me that a potential buyer looking in that area is more likely to focus on a waterfront property within that price range. Is there that much value in being “near” the waterfront for $1 million?
I don’t know, but if I were buying or representing in that area, I had better know that answer.
There are plenty of marketing angles that a broker can take in Citrus County. The rise in “further away” prices helps to justify an actual waterfront property purchase at this time. Brokers in other parts of Florida (and the country) with waterfront properties can show this trend to potential buyers in other communities.
However, without this type of current research, you may not have enough information to entice a buyer or seller to make the decision you are looking for. Having the right information ready to go can make you “first in” toward your next real estate transaction!
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