The huge 100+ acre project which will include a 1,367 unit apartment facility including affordable housing in the Orlando area would not command the level of attention it is getting were it not for Disney being involved. As the below linked article details, the permits and related have been approved and the green light has been given.
Some will joke about the irony of Disney trying to make housing affordable while they continue to price people out of the valuable entertainment empire which established them. Others will wonder about a large corporation focused on a different industry stepping into the real estate world to this extent. How will real estate investors, especially in Florida, react?
My thinking is there will be much varied reactions, but how real estate investors and professionals respond tells a lot about who will be successful. Let those who think, "I can't compete with that, see you later" move on. Those that understand the importance of research will see the many opportunities this Disney development will open up, especially on the commercial real estate side.
Adding thousands of residents to a community creates demand for grocery and retail, restaurants, day care, auto maintenance, and potentially warehouse or industrial spaces looking to employ the locals. It may be worth researching for opportunities for transportation, waste management, solar power, and other possibilities. Being "first in" on a new opportunity can make you the leader and makes others compete against you and your team if they choose to compete at all.
It will also be interesting to see whether or not Disney shows its presence after completion. Will Mickey Mouse be appearing in the clubhouse every Saturday? Or will residents and visitors have no idea Disney is even involved? If it is the latter, I wonder if any of the other many major entertainment vendors in and around Orlando will attempt to make inroads to the residents and surrounding businesses.
Not many entities have the capability of taking on a project of this magnitude, especially when it involved major permit and zoning negotiation. However, there should be plenty of entities with the ability to thrive by being involved with a surrounding or adjacent project. All it takes is good research.
Posts
No comments:
Post a Comment