When a potential buyer is considering one property vs. another, chances are the points for comparison include costs along with amenities or conveniences. Some buyers are more interested in a fireplace, or prefer an attached garage, for example. When selling, it can help to know which amenities are most desired by potential buyers so they could be highlighted.
The below linked article details recent findings about the “top” amenities that home buyers are seeking at this time. You never know which amenities may be more important to certain potential buyers. It may be worthwhile to explore the competition.
For example, one investor I know of is also a licensed broker. He and his partner, who is a General Contractor, acquired a property which needed major rehab. They were in the planning process for their new property. As part of their planning, they visited similar properties on the market within a few miles by lock box or showings. By doing so, they were able to see for themselves which amenities and features they would be “competing” against when they were ready to list their newly renovated property.
They came away with several helpful ideas they implemented which they had not originally planned on and were not significantly costly. When it came time for showings, they were able to point out which of those “in demand” amenities were available with their property, and to make direct comparisons against other properties on the market. Chances are the sellers (and agents) for other properties in the same area were not able to make as many direct comparisons, although that is speculation.
Part of doing your homework is knowing as much as possible about what you are up against.
https://eyeonhousing.org/2025/11/what-home-features-add-the-most-value/
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