One of the elements of marketing for success I remind my clients and coaching students of, and have over the years, is about marketing your process. The below linked article is an example of an opportunity to do that very thing.
The article, unfortunately, focuses upon a crooked property manager that used applicants' personal data for illegal purposes. In recent years, many property managers have converted to software, apps, or websites for applications, rent payments, and work requests which require personal credit or debit information.
Although such technical considerations are subject to hacks, those are typically more secure than handwritten or snail mail for all concerned. As stories such as this circulate, adding that your property "only utilizes secure payment systems", or words to that effect, is more likely to make a difference in a potential tenant or client's decision.
Doing so is a constructive way of saying, "Our company won't put you in a situation allowing you to be compromised". Find out how many (or how few!) of your competitors are doing this very thing. The fewer that are, the more of an advantage promoting this gives you. Keep in mind that your business is not increasing any costs by promoting this more effectively.
Many of your competitors will not bother to read this story, let alone react to it. Your being "first in" with a reaction could bring more business your way. You don't have to be a leasing agent or property manager to use this method.
Let's connect, and discover what opportunities are already in place to help you!
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