Coming up with research your competition does not have access to, has not thought of, or does not implement can bring a huge advantage when utilized properly. The below linked article is a great example, focusing on how property buyers that agreed to pay above list price were not able to achieve desired results years later.
What makes the findings even more pertinent is that this is not a random survey among 100 purchases made within a single region. The research cited consists of reviewing 14 million home sales across 30 states over 20 years. Anyone that disagrees would need to come up with some very powerful research in order to have a chance to contradict.
How you interpret this degree of research depends upon your mission and your perspective. Keep in mind that 14 million home sales across the country would not lead to incorrect information. You should do what it takes to use such powerful research to your advantage, whether you agree with it or not.
Let this serve as a reminder to real estate investors to thoroughly understand what their "top price" is for any property they are interested. Brokers representing buyers can use these findings to show clients why their offer is at the number they came up with, especially when the motivation is eventual resale.
Many of my coaching students and marketing clients know how much I emphasize performing their own research for the purpose of gaining every possible advantage. Those that know to track information like agents and brokers sales compared against asking price already have data about who to contact whether looking to buy or sell. It is one of the ways I teach about knowing your audience. The best information can make you "first in" on getting the right deal.
https://nypost.com/2025/11/03/real-estate/new-study-shows-why-winning-a-bidding-war-isnt-worth-it/
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