You need to perform your own research
whether you are looking to sell or not. It has been bad enough that real estate
professionals have not gone to bat against property values dropping
significantly because of foreclosures and short sales, which has contributed
significantly to this mess.
The advertising and marketing of properties
continues to suffer. Even with all of today’s instant technology, too many
agents fail to update photos and property descriptions and/or put any urgency
into attracting potential buyers.
Just weeks after publishing an 8-hour audio
book helping home owners to sell or prepare to sell their home, I decided to
research a property that I own. What I found should either by an added chapter
or even a follow up.
Several web sites had inaccurate information
about this property, although every one did have that it is not currently for
sale. (That was only consistently accurate information, however.) Granted, some
of these sites use estimates, although these estimates factor in local
foreclosures and short sales just as many agents and appraisers also do.
However, a couple of the sites with profiles
of this property take their data from the MLS database.
One site showed the home, which is a
dedicated address (direct entrance, not shared with other units, etc.), as
having a unit number. There is not and has never been a unit number. The “last
sale price” shown is approximately $2,000 LESS than what it really was. There
is no asterisk or notation that this is an estimate. It is printed as if it is
a fact. Yet, the commission paid was based on a percentage of the actual price,
which was higher. Too bad I found this out NOW.
The “Property Details” portion shows the
square footage for the entire building, which consists of several units, all
with different street addresses and completely separate transactions.
The primary photo, still being used in March
of 2014, is more than seven years old. There is a new lawn, fence, and two more
common property parking spaces which exist today, and are not in this outdated
photo.
And there is more. The “Year Built” that is
shown is the WRONG YEAR.
Let’s sum this up. Technically the wrong
address, since there is no unit number. The wrong “last sale” price. The wrong
square footage. The wrong year built. And a photo outdated by more than seven
years which fails to show important improvements.
Where did I find this? On the Re/Max web
site. As you probably know, Re/Max is one of the leading real estate firms in
the country, so it’s not as if this is a one person shop. In fact, Re/Max
reportedly increased its revenue by more than 10% in 2013 from the previous
year and reported the firm has 93,228 agents working in its franchised offices.
Personally, I have worked for numerous agents from there, as well as on a
couple of marketing projects for separate regional offices.
Next, I found the property shown on the site
of Weichert, which is a very prominent east coast realty firm. On their site, I
found this very same property shown on two separate web pages. Although both
showed the same listing price, this same property came up under TWO separate
MLS listing numbers. Same property, two listings, and it is not for sale.
Neither of these firms ever had this
property listing, which provides added confirmation that they simply take the
data from the MLS. However, this shows they don’t verify this data either.
Upon further researching this property, I
came upon a site (which I had not been familiar with) known as NeighborCity,
which exists to help potential buyers and sellers to find “the right” agent. It
features advertisements from agents in various geographic areas.
This site actually had a much more recent
exterior photo of the home, showing the lawn and garden improvements not seen
on the Re/Max shown photo, and managed to have the street address correct.
NeighborCity also shows the correct agent and realty firm which handled the
most recent sale of this property.
But before you jump to that site, there is
more. They do show the “sold” price as being the same $2,000 less than actual.
But that is far from their biggest mistake. For “lot size”, this site shows
“0.00 acres”, and it shows, in TWO places, ZERO bedrooms, which is definitely
not the case. And there is still more.
For “Garage Type” it correctly shows two
cars, yet for “Garages”, this site shows TWO. This home does not have two
garages, it has one garage which holds two cars. It is not that difficult to
comprehend.
At this point, instead of going further into
my search, I went to the site of the real estate office which last represented
the property to see what I could find. They did not have this property on
there, as the company does not show information about properties not for sale.
Now, at this point it is tempting to raise
the point about whether or not to do business in the future with Re/Max or
Weichert, or other firms which show inaccurate data to the public. How do you
know they would get it right about your home?
But in all fairness, this is not completely
their fault. They are trusting data provided by the MLS. I can’t blame them for
that. At least not yet.
As of this writing, I have only done this
for the one property, because I have the facts documented and can prove that the
information portrayed is not accurate.
This is why it becomes so important to do
your research about your home and continue to do so periodically, even if you
have no thoughts of selling within the next five years.
If and when you find things that are not
accurate, report them to “your” real estate agent. That is why I said “not yet”
in terms of whether or not to do business with certain realty firms. If the
thousands of agents representing these companies are not willing to help make
their information accurate, you need to keep that in mind.
And this does not even take into account the
horrible “estimated value” that appears on the Re/Max and Weichert web sites.
The Re/Max site quotes the Homes.com web site as showing the property valued at
more than $100,000 under its previous sale price. The Weichert official site
shows a Zillow “estimate” which is more than $180,000 LOWER than that same
previous sale price.
That these so-called estimates are based on
area foreclosures and short sales is another story.
Here is why you need to research your
property. Agents, appraisers, investors, and consumers take MLS information and
the data from these sites, and others, to be factual.
As a result, OTHER property prices are being
determined by inaccurate information. Your home could have lost thousands of
dollars in value because of a wrong year, wrong number of bedrooms, photos
outdated by years, wrong square footage, units where none exist, and who knows
what other reasons.
Obviously, even the best real estate agents
are not doing this for us. Yet.
Instead, they are blaming the economy, the
market, and using every other excuse to convince you that your home isn’t worth
what you paid for it. While our money paid out in commissions is funding the
MLS.
What good is all of this technology if the
information is wrong?
Let me know what you come up with.
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