There is what is actually a very nice property available in the resort community of Sundance UT (yes, by where the famous film festival takes place), but it is being marketed as poorly as possible.
The nationally available advertisement for this home is a prime example of what not to do, which is unfortunate for the seller.
The primary photo, as well as several others, show the exterior during a time of day when there is no sunshine, to the point where we can see lights on in the house itself. Several of the other exterior photos do not show any part of the house or the property, with some showing bright sunshine over the fields while another shows it as snow covered. Huh?
Meanwhile, the few interior photos are excellent, but are mixed in at a seemingly random order, and lack the continuity needed for a potential buyer to get a feel for the property.
Next, anyone who starts to read the property description copy (as of this writing) sees a major spelling error in the second sentenced, as the word "priced" is clearly misspelled. Before you start to contact me to tell me that spelling errors can happen, check this ad and realize that this very property has now been advertised on this web site for MORE THAN ONE YEAR.
The highlighted price decrease in this advertisement is not even the most recent one.
In other words, this careless agent just puts in the newest (and lower) price, and seemingly doesn't bother to check spelling, the photo layout, or anything else.
If you read further into this description, to the part about the trails and mountains and other features of the nearby park areas, you will see the "enjoy incredible natural beauty and occasional forest critters" part.
By show of hands, how many people considering purchasing in a resort area want to be where there are "forest critters"?
My point exactly. Especially when there appears to be several interior selling points which go ignored within the same description.
Ah, but there is more.
Here is more of what this advertisement actually says:
“Square
footage figures are provided as a courtesy estimate only and was obtained from
county records. Buyer is advised to obtain an independent measurement. Call
list agent for update on sq. ft.”
Is this an agent you would want to
talk with about a $295,000 property?
While I can understanding needing to
say that the square footage is an estimate, just how much does this listing
agent expect a potential buyer to do? What has been “updated”? Why should a
potential buyer obtain “an independent measurement”? Does that impact the price
or the ability to buy?
Chances are a potential buyer, either
for this same geographic area or seeking a resort area property, has plenty of
other choices, and just one click away.
That’s not fair to the seller of this
property, who is probably wondering why their property remains unsold after
more than one year. But it’s also not fair to potential buyers, one of which
could get an outstanding deal at a lower price, primarily due to the
carelessness of the listing agent.
Frankly, this seller should “resort”
to hiring someone capable.
Posts
No comments:
Post a Comment