Monday, March 17, 2014

If The Agent Doesn't Care, Why Should A Potential Buyer?

It should not be as difficult to buy this resort area house no matter how hard the listing agent tries to make it. Or any house, for that matter.

There is what is actually a very nice property available in the resort community of Sundance UT (yes, by where the famous film festival takes place), but it is being marketed as poorly as possible.

The nationally available advertisement for this home is a prime example of what not to do, which is unfortunate for the seller.

The primary photo, as well as several others, show the exterior during a time of day when there is no sunshine, to the point where we can see lights on in the house itself. Several of the other exterior photos do not show any part of the house or the property, with some showing bright sunshine over the fields while another shows it as snow covered. Huh?

Meanwhile, the few interior photos are excellent, but are mixed in at a seemingly random order, and lack the continuity needed for a potential buyer to get a feel for the property.

Next, anyone who starts to read the property description copy (as of this writing) sees a major spelling error in the second sentenced, as the word "priced" is clearly misspelled. Before you start to contact me to tell me that spelling errors can happen, check this ad and realize that this very property has now been advertised on this web site for MORE THAN ONE YEAR.

The highlighted price decrease in this advertisement is not even the most recent one.

In other words, this careless agent just puts in the newest (and lower) price, and seemingly doesn't bother to check spelling, the photo layout, or anything else.

If you read further into this description, to the part about the trails and mountains and other features of the nearby park areas, you will see the "enjoy incredible natural beauty and occasional forest critters" part.

By show of hands, how many people considering purchasing in a resort area want to be where there are "forest critters"?

My point exactly. Especially when there appears to be several interior selling points which go ignored within the same description.

Ah, but there is more.

Here is more of what this advertisement actually says:

Square footage figures are provided as a courtesy estimate only and was obtained from county records. Buyer is advised to obtain an independent measurement. Call list agent for update on sq. ft.”


Is this an agent you would want to talk with about a $295,000 property?


While I can understanding needing to say that the square footage is an estimate, just how much does this listing agent expect a potential buyer to do? What has been “updated”? Why should a potential buyer obtain “an independent measurement”? Does that impact the price or the ability to buy?


Chances are a potential buyer, either for this same geographic area or seeking a resort area property, has plenty of other choices, and just one click away.


That’s not fair to the seller of this property, who is probably wondering why their property remains unsold after more than one year. But it’s also not fair to potential buyers, one of which could get an outstanding deal at a lower price, primarily due to the carelessness of the listing agent.


Frankly, this seller should “resort” to hiring someone capable.



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