First, I personally believe that more
properties for sale should be increasing the price when not sold after a few
weeks, by showing a new upgrade, improvement, or addition to easily justify the
added cost. For example, the idea of “new $5,000 furnace” to justify a $3,500
price increase means that both buyer and seller benefit. (The buyer gets a “deal”
on a new installation, while the seller appears to be adding more incentive.)
However, the home listed for sale at 5319
Clairidge Rd. in Knoxville TN was looking to show as a major price reduction, but something was lost in the translation. A national advertising web site shows this home as having just had a $30,100 price INCREASE instead.
The ad for this home, as it appears on a
national web site, refers to “New heat pump”, and “full bathroom has been
remodeled” within its brief description copy. A couple of the photos in the
photo spread within the advertisement show a nice looking bathroom countertop
and fixtures. But for an "additional" $30,100?
If I were a potential buyer looking at this
property, I would be long gone by this point. There are many other homes in
this community listed within a few thousand dollars either way of this price.
Yet, the “problem” is really that someone
made a serious mistake with this advertisement. I do not know whether or not
Homes.com made the error or if this is how it was sent to them.
What happened is that the price of this
home, per the data below on the property page on Homes.com, was actually
DECREASED by $30,000, even though it shows as if it was an increase of that
amount.
What should be a major decision on the part
of an obviously anxious seller is marred due to an error. An error which has
gone unnoticed for more than 10 days.
If the selling agent and the seller of the
property are not motivated to check all of the advertising, how is this
property going to get sold? Or when?
This is another lesson for sellers and
agents everywhere. Always check every advertisement every time. Don’t be
another example of costing time and money.
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