Monday, March 1, 2010

Listing of the Day - Midland TX

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

3115 W. Louisiana Ave, Midland TX 3 + 3 $154,900

Could this agent be any more careless about this listing? Two of the photos in the photo spread are sideways. As much as I like interior photos in a property ad, this one lacks even one exterior shot. Makes me think it must look like a dump from the outside.

Yet, the agent has topped that. There is one item under "Amenities" on the left column. That is "Auto Garage Opener". We find this out before we are told there is a garage. Right under "Not Listed" shown for "Window Treatments".

There is no paragraph description at all. The photos show this house is empty. There is nothing about the community. We can see that this home is now 60 years old.

This is not the only home available in this area and price range. If the agent puts this little effort into getting the home sold, how is it ever going to happen?

An embarassment to the industry.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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