Wednesday, March 17, 2010

Listing of the Day - Anchorage AK

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

3051 Brookview Dr. Anchorage AK $250,000 3 + 3

The expression "one picture is worth 1,000 words" was obviously not in the mind of whoever decided to use the only photo for this property advertisement. What a horrible injustice to the seller!

When the only photo is of what could be the front door area of a home with a snow covered bench in front, there is no reason for a potential buyer to want to look any further. If there is nothing more positive to show, it can't be good.

Yet, the description of this home is reasonably well written. Frankly, this ad would be better off without that photo at all. We read on and on about how much of the home has been remodeled and how much "new" there is. How can there not be photos?

In addition, we are not told anything about the community other than the nearby schools.

Those amenities which are included in the description, such as marble fireplace, master bedroom with attached bath, and granite counters, make this home seem appealing. There is only a minimal amount of "Realtor fluff" in the copy, and that is at the very end with "Top-of-the-line remodel".

This listing agent would argue with me that when a potential buyer clicks on the "Click here for listing details" link it brings them to an extended group of interior photos which do highlight the remodeled parts of the home.

However, this home is one of several in this area and price range. Potential buyers have a choice and can easily click to the next listing. The first thing they see is that photo, and the early description about a remodeled home. Neither will entice a potential buyer to click to the next link before clicking out to look at the next listing.

Unlike many other listing ads I see and review, this one is among the easiest to fix quickly by putting up one of the other interior photos. Until or unless that happens, this will remain a struggle.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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