Monday, February 22, 2010

Listing of the Day - Tucson AZ

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

3460 E. Nugget Canyon Place, Tuscon AZ, 3 + 2 $275,000

This is a terrible photo spread. From what I can see of the house through the trees and broken shrubbery in the photo, I cannot tell if this is the front or the back or tell where an entrance is.

Only 1 of the 6 photos in the spread does an acceptable job of presenting this property (the one with the front entrance and part of the driveway). One of the photos looks like 2 chairs that were thrown out into the forest. (And I doubt those chairs would be a bargaining point for a potential buyer.)

The description picks up on "several patio areas and a screened-in patio!", along with the 2-car garage. That is fine and dandy for someone that wants to spend the maximum amount of time outside. However, this is a house listed for more than 1/4 of a million dollars, and a potential buyer needs more than "large master suite with separate reading area and a big walk-in closet" and "fireplace" as the entire description of the interior portion.

There are at least 10 other homes in the area at the exact same price as of press time. That translates to at least 10 other reasons to click on the next property.

While the description itself has only a small amount of "Realtor fluff", the web page has a larger profile of the husband and wife agent team than it has a description of the property itself. Granted, it is the format of the advertisement and not the fault of the listing agents, but because of that situation these agents need to work a lot harder to market this listing. They fail to present enough reasons to contact them about this or any other listing.

If I were a betting man, I would bet that these agents are the first to tell colleagues that "we're not getting any calls and there is no business out there". Not if they keep driving it away.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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