Tuesday, February 9, 2010

Listing of the Day - Columbus GA

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

2 Rimrock Ct. Columbus GA 3 + 2 $176,500



The only thing I can gather from this advertisement is that neither the seller nor the agent cares if this home ever sells. I found the first ad linked via the Columbus newspaper's web site, listed among several others listed within that same price range.

At first I thought that this listing agent must not have known that this listing was even appearing to the public when I clicked on the Coldwell Banker office link for the ad of this same property (shown here as the 2nd link). I very rarely show a 2nd link, figuring that a potential buyer wouldn't go that far. To my amazement, the office site has the same lack of information.

Incredibly, both "advertisements" to the public refer only to showing the home and to not let the pets out of the gate. I was going to give some credit to the ad on the Coldwell Banker office site showing several photos. However, there are problems with those. One of them is with the garage door open and shows 2 vehicles parked inside. This creates a security risk for the property by enabling the public to see the cars by the people who live there. It is wrong to publish those.

One of the interior photos shows only an excercise machine on a wood floor (I couldn't even see a mat) with no other furniture. Of course, we have no idea whether or not the excercise machine comes with the house. Others are taken at poor angles.

Combine this with absolutely no description, no "sizzle" to bring out selling points, and nothing about the neighborhood or unique amenities, and you have a total disaster of an advertisement.

There is absolutely no reason for anyone to follow up about this home. Sorry, but the only viewers who could benefit from this ad are criminals.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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