Real estate marketing opportunities come in many forms. Being “first in” to implement a strategy can lead to multiple trips to the closing table for brokers, developers, and investors. It’s part of the job to keep track of industry related happenings and trends. However, with your competition and potential clients doing the same, doing so does not bring “exclusive” opportunities without further exploration.
The secret comes in monitoring as much as possible around your community, county, and state. Monitor for anything that could lead to a real estate opportunity. It is no risk to say that most people involved in real estate would completely ignore the below linked story about dealing with old and outdated oil wells in Illinois.
What does the story have to do with real estate opportunities? Let me count the ways.
There will clearly be a high cost involved for the removal, cleanup, and environmental studies. One result will be numerous acres of agricultural, commercial, and residential properties that will have updated surveys and be more ready for new construction or expansion. Developers and investors will be able to propose new projects which brokers will sell and lease.
Meanwhile, a major consequence appears to be still another tax increase for residents of the impacted counties, and perhaps throughout all of Illinois. The state already has among the three highest property tax costs in the U.S., and another increase is likely to make even more residents want to leave the State. More opportunities for brokers, investors, and contractors result.
If commercial property taxes also rise because of the situation, or employers and employees are vacating, there will be more commercial properties coming for sale, potentially at reduced rates as landlords want to escape the mess.
Being ready for these situations could get you and your team a big jump on pouncing on these opportunities. Your offer or bid could be accepted before competitors who “just thought of it” finish their research and proposals.
I understand how you and your team don’t have time for constantly finding these things. My team and I do.
https://www.wifr.com/2026/02/09/taxpayers-could-be-hook-millions-cleanup-costs-oil-gas-wells/
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