It seems that there are still some buyers willing to spend the big bucks these days when the situation works for them. While Northern California has plenty of residential and commercial real estate challenges, an interesting fact has come out:
During a 4-week stretch in 2025, 38% of home sales north of San Jose were for $5 million or more. Within the same time frame and location, HALF as many buyers purchased homes priced between $1 million and $2 million.
Let's be honest and admit that most of us would have bet the difference (and lost!) about how much real estate buyers would be willing to commit to during this period in our economy. Kudos to the brokers that engineered these deals by coming up with research and data to justify the amount of higher priced purchases. Several of the homes sold for more than $12 million.
Properties don't "sell themselves". Research and marketing are what are needed to get deals completed, no matter what the circumstances.
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