If you are involved with or considering involvement at any level with U.S. hospitality this may be a better time than you think to assess. Transportation experts' research shows that roughly 80% of people expecting to travel within the next year are adjusting their plans, especially when it comes to international travel.
Even with the current economic uncertainty, people still need to get away and travel. It likely means "closer" travel and staycations. Hospitality settings which are not in the more common places may benefit, along with short-term rentals, and restaurants and other businesses which depend upon or benefit from tourism.
Although the numbers need to work for an investment or renovation, the possibility of an increase in business might be worth exploring. It's another instance of the right research making a huge impact on future profits.
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