There are still plenty of people who think that performing research for real estate is "restricted" to data about specific properties and the surrounding area(s). I tell my marketing clients that those who operate that way are the people I want on the other side of the negotiating table. The key to market research is to establish a clear opportunity before acquiring data on specific properties. Planning for the long haul brings long-term results. It's the old baseball analogy that it doesn't matter how many times you swing at pitches as long as you get on base.
The (below linked) analysis of residential real estate in Indiana offers several opportunities for real estate developers, investors, and professionals. There is clear evidence of why more residential housing is needed with demographic evidence to support it. Some analysts see the ratio of rural to urban throughout Indiana as being a negative when they think about the number of potential buyers or tenants. They seem to have forgotten the amount of land within 30 minutes of an urban area. There are plenty of people that would be fine with a 20 minute commute while saving a few hundred dollars on their mortgage and having more outdoor living space to enjoy.
These comments are not part of a campaign to attract business for Indiana. (Nor am I here to discourage.) The point is that, once you have solid research, you can uncover opportunities in many more places than you can without having it. There may be five other places with similar opportunities to what Indiana has. It would be nice to have the choice of which one(s) are best for your situation. Your research doesn't need to start with "Oh, here is a nice parcel or house!". You should already know exactly why you are looking at that parcel.
A few hundred dollars on a research person or team (or training) can bring in thousands of dollars as soon as the research comes to fruition. Let's connect!
https://indianacapitalchronicle.com/2025/02/17/a-real-estate-perspective-in-the-hoosier-property-tax-debate/
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