Tuesday, February 9, 2016

Good and Bad Publicity - At The Same Time

This newspaper story about Corpus Christi home sales is an excellent read, talking about how nearly 1,000 homes within one single zip code were sold in 2015. That is a positive for that area, and the additional research showing home sales in various local zip codes is one of the more interesting statistics provided on home sales data.


However, for whatever reason, the newspaper decided to use a photo for the story which shows garbage dumpsters, garbage cans on their side laying in the street, and porta-potties. Not exactly a flattering photo for their area.

After all, I saw this story from more than 1,000 miles away, and have personally never been to Corpus Christi. No matter how many homes are selling in certain areas, the photo used along with the story doesn't exactly make me want to go there. How would this help someone to want to buy a home there?

Just as with property advertisements, real estate content needs to have the best possible photo, with some thought behind it.

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