Sunday, February 21, 2016

A Nine Year-Old Photo On A Current Home For Sale Ad?

Here is another example of what happens when agents advertise listings and don't bother to check every source.

A 4 bedroom 2 1/2 bath home on Chicago's West Side being listed "As Is" for $52,000 would seem to be able to attract attention from contractors, investors, and flippers throughout the region.

However, the advertisement remains online 255 days later (as of press time). If the listing agent doesn't care enough to update the ad, it only adds more doubt to a potential buyer.

The first impression a potential buyer sees is the primary photo with a huge tree blocking the view of the front of the house (other than the stairs and front entrance). Under the photo is a date from November 2006, more than nine years ago.

Further down, the statistics show a population listed as being 41,845 along with additional household statistics. The street address shown is in Chicago proper, which has more than 3,000,000 population.

If the first statistic people see is nowhere near accurate, how can any of the others be trusted?

This advertisement indicates there may be liens and/or violations that a buyer would be financially responsible for. Someone thinking about this type of property would likely know how and where to perform the research to determine what the other costs may be and can make some decisions as to whether or not to proceed.

However, when the information is not accurate, the photo is years old (or the date is wrong and was not corrected), and the photo gives a poor view, chances are a potential buyer will not even bother to pursue anything further.

Swapping an updated photo from a better angle and editing a few facts could make a huge difference in presenting this property to potential buyers.

And there is more that is wrong with this listing. Further down, under loan information, rates are shown from a local Chicago bank (not a regional or national bank), yet the disclaimer refers to a "California Department of Real Estate" license number. Again, this home is shown as being in Chicago, more than 2,000 miles away.

How is this allowed?

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