Thursday, February 20, 2014

Why Does Re/Max Report Negative Statistics?

We all know how awful this winter weather has been for at least 90% of the country and for a lot of reasons. It doesn't take a genius IQ to realize that the real estate community is being impacted as a lot of people are not up for going house hunting in the snow and/or cold weather.

Yet, Re/Max went ahead and issued its "report" showing how home sales across the country declined during January from one year ago and even the previous month of December 2013.

It is bad enough when realty associations do this. But this from a company whose business it is to SELL homes. Not provide people with less than positive information.

Instead of spending time and labor to produce these "reports" that don't tell us anything home owners want to know, why not make a better effort to market the current inventory?

Go ahead. Look up current advertisements for listed homes in cities which have recently had a ton of snow. See if ANY of them address how the home has survived the recent storm. Instead, you are more likely to see exterior photos with the lawn showing or only a little bit of snow. This tells potential buyers that the advertisement is outdated and/or that the property has been on the market for a while, thus lacking urgency.

Suppose you are selling your home, and the street you live on was well plowed and clear just after a big snow storm. Shouldn't your CURRENT advertising reflect that the owner of "this" home was able to go shopping and to work all week? Especially when other homes in the neighborhood do NOT indicate this.

That is one example. There are times when sellers need to ride herd on their realty agent, instead of the agent referring to "how bad the market is".

Here is that fresh report:

NOTE: Mr. Kohl addresses issues such as this in his new audio book, "8 Hours To Sell Your Home", now available via

No comments: