In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.
9421 N. Backer, Fresno CA $239,000 3 + 2
I randomly clicked on this listing advertisement, available through the Fresno Bee, which is the dominant local newspaper. Part of the reason I chose this property among a list of possibilities to review is that it shows for a higher price than a couple of homes in foreclosure in the same area.
My thinking was that potential buyers in this area would be more apt to check out "competing" homes in the area in foreclosure in homes of getting a bargain, and therefore this home needs to be heavily marketed.
What I found is quite the opposite. One photo, and that was taken using a camera which adds distracting lines to the roof, while showing a front lawn that is not in the best of shape. Not exactly a strong first impression.
Then, I look at the description. It says, " ". Nothing. There is no description filled in. We are told on the side that it is a 3 bedrooms, 2 baths, and 1,740 square feet. Absolutely nothing else. Not even a link to the office web site. Just a phone number to the listing agent. With zero reasons to call.
This is flat out carelessness on the part of the listing agents, which is shown to be a team. That makes it worse. A "TEAM" listing this property and not one of them has time to create an ad to actually SELL this home or even to check its advertising?
If I were the seller of this property I would be absolutely furious about this and try to cancel the listing. If I were a potential buyer, I'd be gone from that advertisement in a few seconds, maybe sticking around long enough to make a note not to work with the listing office in the future.
With the majority of these randomly selected listings, I have problems with the realty agents and offices not customizing or checking every advertising and marketing piece that leaves their desks. They are looking to represent people involved in possibly the biggest single transactions of their lives, and need to treat their effort as such. But this is an embarassment to the real estate community.
Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.
At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.
Your comments are most welcome!
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