Friday, October 9, 2009

Listing of the Day - Omaha NE

In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.

15965 Madison Street, Omaha NE $245,000 4 + 3

This ad reflects the real estate agent mindset of 15 years ago before the internet came into prominence. Not enough information. Potential buyers no longer have to place phone calls and wait for a return call after they have put away the newspaper or finished driving around.

For a job search, the purpose of the cover letter is to interest the employer into viewing the resume. The purpose of the resume is to get the interview. The purpose of the interview is to get the job. And so on.

In this instance, the ad has a very strong photo spread that brings out potential selling points of this home, even though the exterior shot was taken on a cloudy and dreary day. (It is advertising a quarter-million dollar home. Have the photo re-shot on a sunny day!) The use of a high percentage of interior photos is strong. There is enough furniture and fixtures on display to show a potential buyer how nice the various rooms can look.

However, it stops there. There is NO description copy. All we get are photos and some facts.

For "information" on this advertisement, all we get is the logo of the realty company and places to click to REQUEST more information.

Sorry, but considering that I can click "NEXT" and see details about other properties in the same area and price range, I see no reason to be on the internet and still have to wait until (or unless) someone follows up with me.

This home is not being "sold" in the ad. No sizzle and we see a little bit of the steak. It is far from being the only property available. Why should a potential buyer consider this property instead of others? I still don't know.

This agent did little or nothing more than place this ad without addressing the need for a sales pitch for the property. On the web site of the dominant newspaper in town. No thanks.


Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property and is its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.

At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.

Your comments are most welcome!

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