Buy a home for $1, but the land is optional

The upscale Chicago area suburb of Barrington has an interesting marketing ploy. You can bid on 3 homes later this week starting at $1 each, but you buy the house itself and would have to move it to other land.


http://www.dailyherald.com/story/?id=324957


I can see it now. The agent asks a potential buyer "Will this be for here or to go?".

But seriously folks, it is good to see some marketing innovation on the real estate scene these days. Doing this attracts attention to the high value of property in that suburb and is good publicity for the brokers surrounding it.

The thing to do is to keep this in the news.