When discussing branding and marketing strategies with real estate professionals, investors, and lenders, the response of "I only do......." comes out way too often. Too many people and companies ignore the possibility of "What would you do if what you only do is no longer there"?
What would happen if a large percentage of your target audience could no longer get to your website? There are more than enough marketing challenges right now in the real estate space, especially when it comes to listings and commissions. Those are separate issues from how many people can access your website. Part of the research my team and I do for our valued clients and students, along with FirstIn, involves monitoring business and other news which could impact real estate.
There are plenty of people that are unaware that the Supreme Court is currently considering a challenge against a large internet provider, as the below linked article updates. The challenge deals with music companies attempting to come down on Internet Providers for "allowing" their clients to allegedly steal music. A ruling against major providers could significantly impact their desire and ability to provide internet service, while increasing their ability to restrict it. It could mean cutting off internet for coffee shops, hospitals, colleges and universities, and many other public internet places.
If that were to happen, even for days or weeks, the result would be a significant reduction in visits to every kind of website, and that would include real estate. This situation should serve as a reminder to explore other options and to be prepared for whatever may come your way.
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