I normally don't focus comments on a move within one specific company but I see enough reasons to make an exception. Many of my valued clients, students, and connections are involved with (or working to be) short-term rentals. We continue to see some municipalities accept short-term rentals while others continue to fight it. Meanwhile, we have even more associations and developments seeking to limit or eliminate short-term rentals.
There continues to be situations in and around big cities where we have some communities allowing it being close to communities which restrict short-term rentals. Investors and owners already have the challenges of making sure their business can continue as it is currently established.
The "one company" to focus on for the short-term (pun intended) is AirBNB. They just named a new Marketing Director, whose emphasis will be on "marketing, research, and creative" for them. The fact that an established company dominating their industry is adding a key position to focus on research and creative is often the point of my posts, but not in this case.
This important personnel move tells me that AirBNB needs to have some key personnel involved in the "fight" to keep their concept viable as more municipalities crack down. Meanwhile, they still need to have the creative strategies for client growth in place to ward off their competitors like VRBO and Booking.com.
With the growth in domestic travel evident over the past few months, there will be increased demand for leisure travel stays. At the same time, landlords and investors need to be on top of possible actions by municipalities and associations which could drastically impact their ability to do business where they currently are.
Although the numbers need to work for a property to produce the hoped for income, information about what the near future holds can be even more valuable.
Posts
No comments:
Post a Comment