Reach Them While They "Save Up"

I have been saying for years that one overlooked aspect of marketing a property, whether residential or commercial, is gearing a listing or rental toward who the most likely potential tenant would be. For example, a home for sale in a "hip" district catering to millennials does not need copy which appeals to seniors. Some brokers have told me they don't to potentially eliminate "anyone" from showing an interest in a property or opportunity. However, they maybe "eliminating" the ideal candidate by not properly appealing to them.

 

It boils down to knowing who you are "talking to" with your marketing materials and content. We are currently in a period where college graduates are not leaving the nest, as in continuing to or moving back in at "home" with parents and family members. This is often to "save up" for their own place, whether purchase or rental. However, based on my conversations with brokers around the country, this growing trend continues to be ignored from a marketing standpoint. 

 

 

 

To me, that creates still more opportunities in real estate. People still living "at home" crave privacy and independence. They desire ways to not have to "save up" as much money as they think they do. But the growth in the number of people staying in this situation shows they are not being "reached". Meanwhile, the 26 to 34 age group is highly active on social media.

 

Before you move on, know that the number of people that moved "back home" is now in the millions! 

 

If you or your team has a "build-to-rent", low down payment, seller financing, and other such opportunities, you might not realize that you have a large target audience to go after. Get your foot in the door. Having a research person or team on your side helps create business for you for months or years to come. As a Fractional Research Person for brokers, developers, and investors, I may already have some tricks up my sleeve that could significantly increase your long-term income. Let's connect!

 

Meanwhile, here are the staggering statistics about the number of people who are "at home". Something to think about while you "save up" to hear from them years from now.

 

https://www.realestatenews.com/2025/01/21/millions-of-young-and-not-so-young-adults-still-live-at-home