Wednesday, February 14, 2024

How Presentation Mistakes Harm Your Credibility

If you are presenting a property, whether to industry colleagues, investors, or potential buyers/tenants, it helps to consider both the material you are presenting along with how you are presenting it. Messing up one can mess up both. 



Here is an example I witnessed a couple years ago. I was watching a broker presenting a single family home listing to a group consisting of investors and fellow brokers. Along with a slide presentation, he was giving details of the property, and happened to mention that “This could also be a good rental property”. 

One of the audience members raised his hand and asked, “What is the monthly rental rate in that area?”. That was a very reasonable question, considering that the broker doing the presentation failed to mention it. However, the broker’s answer was “I’m not sure”.

My first reaction was to make a note to not do business with that broker. If he was going to mention that it “could be a good rental”, he should have been ready with facts to support his statement. No matter how good his slide presentation was to that point, his answer to an obvious question shot down his credibility. 


This broker should have done the research on current rents nearby while preparing his presentation. If the numbers were favorable, they should have been presented early in the presentation. If not favorable, don’t mention the possibility while giving the presentation. He could very well have lost out on a couple of potential buyers by not having information which is important to them.

The oral presentation skills of this broker were solid. There is more to it than being a good presenter, even when those skills are on display. Those that have the combination of a solid presentation AND are solid at public speaking and presenting to others have a much better chance to succeed. 


If you present properties and/or real estate opportunities to potential buyers, sellers, tenants, investors, lenders, and so on, you can be better at compiling each presentation and utilizing improved public speaking skills and strategies within 30 minutes. Schedule your time today at

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