The Importance of Marketing and Advertising Listings - 1

Whatever happened to a simple "Coming Soon"?

I can understand that a listing agent wants to get a property up online for the public to see as soon as possible, but experience should teach that you need to be careful doing so.

On Nov. 4th, I found this listing in Bloomington IN online for the public to see:


https://www.homes.com/property/5626-s-nature-trail-dr-bloomington-in-47403/id-1000034667232/ 


As of press time, the entire 19 photo spread consisted of "Facsimile" photos. Every one of them. There is no property description at all.

And this is still up there in DAY 4 on this site.

It would be one thing if this temporary page was visible for an hour or two in order to establish the presence on the internet, for the world to be able to see.

This property is listed at $459,900. Yet, four days later there is no information and not even a real photo. Even the "virtual tour" is taken from these Facsimile photo.

If properly advertising and promoting a new listing isn't important, what is?

Even with advertising, you only get one chance to make a first impression. Why would anyone possibly check back to see about this property?