In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country in a variety of price ranges and comment on their effectiveness. No current clients of mine are used, nor do I know any sellers or buyers or have any additional information about the property.
7009 Red Apple Rd. Nashville $249,900 3 + 2 1/2
Even though there is only one photo in support of this listing ad, the exterior photo is an excellent choice. It is easy to see the size, scope, and beauty of this home right along with the detailed landscaping.
This home appears even newer than having been built in 2003 (as shown early on the left column), and seeing that it has approximately 2,600 square feet reinforces the size we can see on the photo.
However, the description copy kills the momentum and the positive vibes for a potential buyer. The agent (or whomever wrote the description) overlooks that he is asking the buyer to invest 1/4 million dollars by giving us one sentence split apart by dashes.
The opening phrase of "Great buy in the cane ridge area" is supposed to read "Cane Ridge" (as it does further down the page). This is not a good reflection on the agent. Next it says "showings by owner". Red flag!
Do you mean to tell me that a home that photographs this well won't be shown to a potential buyer by the listing agent? As if the owner is going to be able to answer potential buyer questions about the community?
Next, the "description" copy tells us that the "mailbox is at 501 appleseed ct.". For one, it should read "Appleseed Ct." with proper use of capital letters. For another, that information has no place at the point where the copy is supposed to entice the buyer to want more information. Does this mean that the eventual buyer will have to walk to the corner every day just to get the mail?
Then, the end of the description copy, which reads "landscape lighting & irrigation- " Say what? Does that mean the ditch is lit up?
There is more. This is a large 3 bedroom home, and parking is always an important factor. Yet, further down in the facts column for Parking, all it says is "Concrete Driveway, Electric Door Opener". Besides the fact that NOW capital letters are used when not necessary (as opposed to street names), the writer of this ad has overlooked something very important.
What does the "Electric Door Opener" open? You see, I read over this entire page several times, and never did find any mention of a garage. And there is none in the photo. If there is a garage, does it hold 1 car? 2 cars? We are not given the slightest hint.
Based on this ad, if this property ever sells, the listing agent should give the "owner" the commission.
Note: This commentary is uncompensated and for marketing purposes only and is no reflection on the featured property. Its accuracy is not guaranteed. Neither Dave Kohl nor First In Promotions shall be held responsible for any representations.
At this time, I have openings for more realty agent/office clients to critique current and brand new listings on an hourly basis. No current or past client listings are featured on this blog.Random listings are chosen around the country.
Your comments are most welcome!
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