Thursday, March 5, 2009

A reason to contact current and potential clients

In the past 25 years of my performing a variety of advertising and marketing tasks, I don't recall an idea this good getting such relatively little publicity. Let alone in this economy!

FedEx Kinko's has rather quietly promised an upcoming day to print resumes for those out of work at no cost at hundreds of their locations nationwide. A great idea to generate foot traffic while generating favorable publicity. Yet, I found out about only because a client asked if I had heard anything about this in marketing circles and I took the time to actually look for it.

You are probably wondering what this has to do with the real estate market. And you are right for wondering that, especially since that's what this blog is all about.

To those of you in the industry, whether on the real estate or mortgage lending side, it is about networking with your database of current and potential clients. And, like the header says, this becomes a major "excuse" to contact them.

Unfortunately, most of your current and potential clients know someone who is now out of work and needs some help with finding another job. Granted, printing out a few more professional looking resumes is no guarantee, but presenting the opportunity to people who wouldn't otherwise have known can make you look good.

Frankly, to me this is the sort of thing that realty offices and associations should be promoting as a help to community residents instead of pumping out the "how many fewer properties have sold within the past week" statistics that help keep the market so unsettled.

Rather than wait, I suggest you move on this now, before any late publicity hits on this, and before a competitor of yours does.

The more current and potential clients you have who are gainfully employed, the more opportunities you have for future referrals and sales. Otherwise, you will also need to print resumes.

This link has the details of the "resume day" coming up. Good luck!

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