It's enough to think about how many real estate investors and companies miss out on significant opportunities because they lack the research it takes to find them. Another "problem" I encounter far too often in my conversations is how many real estate entities somehow think they don't need to market or advertise their brand constantly.
By the time you say "Ooops, I should advertise", it may be too late. No matter where you operate from, there may be ideal opportunities in far away places that you will never know about if you don't make the effort. The latest example comes from Baltimore, where the 'Greater Baltimore Committee' has revealed how $3 billion is being invested toward further enhancing the Water District. The results include a ton of mixed use, residential, retail, restaurants, and attractions which will be a direct result.
Plenty of opportunities are there for investors, developers, lenders, contractors, brokers, and direct services such as legal, title, and administration. However, this project started more than 10 years ago. That means that those investors, developers, and so on, already had their foot in the door. Representatives of those companies either found these opportunities (research) OR were well-known enough to be invited (marketing).
There are far more sources than the Greater Baltimore Committee, even if not for a $3 billion overall project. If you don't know how to find them and/or they don't know how to find you, these life changing opportunities are not going to happen.
It's the old saying about how the airplane needs a full tank of gas whether it is full or 20% occupied. More people need to know about who you are and what you do.
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