There are still many people involved in real estate that only consider real estate specific data and research when it comes to potential transactions and investments. However, proposals are most effective when considerations beyond just the real estate elements are included. Many news stories and research findings could be used to make a case toward real estate related decisions.
The story, linked below, about how 74 counties in Illinois currently have either a partial or full shortage of dentists, is a prime example. People won't move or make investing decisions based on dental coverage. However, there are situations in which this information could be used to the advantage of a real estate investor, broker, or developer.
Look at data like this as an opportunity to be creative to your own advantage. Suppose you have a commercial property to sell in one of the (many) areas which has a shortage of dentists. This data gives you the base for a proposal showing the need for a dental practice facility or medical center and how the subject property could solve that problem and put the buyer into a big advantage for quickly growing their client base. If you have a home to sell, look at marketing the home (or homes) to students at a dental school. For that matter, maybe a commercial property would be ideal for hosting a dental school. It would cost significantly less for students to live in a rural community than in a big city which currently hosts dental training.
My point is about how watching or reading business news stories could make a significant difference in your ability to get to the closing table. Let my team and me help create custom strategies for you and your team while you continue with today's tasks.
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