Part of why I enjoy performing real estate research is the amount of conflicting data I come up over the course of a week. It serves as a reminder that you might be able to find enough research to support your "side" of a real estate deal or situation even though it appears to be a less popular view.
Here is another example. There has been a lot written about how more and more grown children are staying with parents or family members until their late 20s or even longer. The reasons are generally because of rising housing costs and those "just starting out" needing to save their money.
Now we have fresh research showing that millennials are the ones buying the most single-family homes:
https://www.apartmentlist.com/research/millennial-homeownership-2025
My role is not to take sides. However, if you are looking to convince others that more millennials are buying homes, you have information you could use. Without researching to find helpful info (or, in this case, having me to do it for you), you might not get a client, listing, or sale.
I'm happy to show you what else you are missing out on if you don't have a research person or team on your side.
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