Wednesday, January 21, 2009

Lenders fight the battle, too............

It's not just the realty agents, builders, and developers having to fight the battle against the negative publicity and its additional harm to the marketplace. Sometimes, it is also the mortgage lenders, although they get it from all sides.

That article would have you think that getting a loan is even more of a challenge. Imagine a consumer faced with the situation described after all that consumer went through to find a property he/she actually could get a deal on.

Yet, too many of the lenders I have talked with this week are more concerned with contacting their database of past and potential clients. If the people they are spending their time and money to contact don't believe in the possibilities, it makes the battle that much more challenging.

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