Situations happen all the time in real estate which could be turned into a marketing advantage for at least one of the parties involved. Most of the time, they are not. I see so many situations which could be a “plus” for agents, developers, investors, and lenders. They would be if they knew to point them out.
Over the years, I have worked confidentially with real estate brokers, investors, and developers about seizing the moment when it happens. Sometimes it is turning a negative into a positive, even if you don’t really want to.
One example is the below linked article, which recaps new rules put into effect for all cash buyers. Some of them have taken steps to keep their identity a secret for any of a number of reasons. They can’t hide their identity any longer, so they might as well embrace it and slant the situation in their favor.
Suppose “Joe” previously purchased an apartment building with all cash, but did not want residents and local business owners to know he is the one that took over. Now, he can’t keep it a secret. What he can do is ensure his transaction could help him in the future.
Joe could publicize his cash acquisition, and point out how “I saved my partners thousands of dollars in interest payments” or “I’m able to dedicate the money saved toward adding improvements for the property”. The first quote could help him attract cash investors that may be interested in working with him in the future. That could result in having additional funding which could bring Joe an acquisition he might not otherwise have been able to afford.
The second quote, about “improvements” could make potential tenants or partners pay attention to his value add approach, whether from a partner, buyer, or seller perspective. It is quite possible that Joe had completely different reasons for the all cash transaction. However, since he now must reveal the name of the purchasing entity, he might as well try to set himself and his business toward future successes he might not otherwise have been made aware of.
Even if using a new LLC or shell company to protect an identity, you can “allow” others to find out what you want them to, which would be to your advantage. It could make you “first in” on your next opportunity!
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