Another advantage for real estate marketing comes from knowing what could happen and how it can impact your world. The below linked story about possible legislation in New Mexico putting restrictions on mobile home park sales is on example. If it passes, it will make those who passed it gain thousands more potential voters in their favor. When that happens, other states will copy. Meanwhile, there are ways the legislation impacts people in real estate.
Investors may either pass on mobile home park deals because they could not raise the rents to their liking, or need a good enough deal to be able to maintain then current rent rates. However, such legislation being in place could make single-family homes better for cash flow from rental properties, which may change their strategy. For a broker, it could mean adjusting their strategies for working with investors along with potential buyers or tenants.
These are elements which can impact major decisions upon passing. If you don't know these things are in the works, your immediate decisions will not be made with the "best" information or advantage for you or your client. Landlords being made aware of these possibilities may be able to quietly gain. A mobile home park owner in New Mexico may be raising rents now in order to have an increase in place before (or in case) the legislation passes. Doing so would put them in a better position than a new owner, or a competitor which did not put in an increase.
As a real estate broker, builder, investor, or contractor, you should never be content with the status quo. Success comes from actively keeping track of anything and everything that could impact your time, investments, clients, and strategies.
https://www.abqjournal.com/news/new-mexican-legislators-push-for-mobile-home-regulations/2939505
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