Another of the many aspects of real estate related marketing I review with my valued clients, coaching students, and connections is the need to 'compete' with more than your direct competition in order to maintain success. For example, if you are listing a single-family home, your potential buyers are now faced with more than which home on the block is the best fit for them.
Potential buyers could be comparing their options your listing offers against a similar home miles away. They could be looking at renting instead of buying or for a "rent to own" opportunity. Maybe they would also consider combining forces with a significant other, friends, or family members. Today's economics are leading to even more alternatives.
The same goes if you are selling a home or even a commercial property. Different potential buyers may each be considering the same property for much different reasons. If your marketing message only focuses on what you "are used to", it has less of a chance to impact the one actual buyer you need.
Using a commercial real estate example, what some potential buyers may see as an office building, others may see it for converting to apartments, while others may see it as new corporate headquarters. However, if there is no indication in your marketing about the potential for converting or "single use", potential buyers will not be aware and continue to pursue opportunities marketed in their direction. They would not know if your property or listing is a better fit.
Making this significant marketing adjustment is not limited to real estate, as the below linked article demonstrates. My marketing work over the past 35 years has primarily focused on real estate, but this helpful information comes from constantly focusing on various forms of marketing. Let my team and me make you and your team "first in" on your next major opportunity!
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