As someone who never understood having to pay to park outside when spending money "inside", I'm very pleased to see the Atlanta decision toward reviving a once thriving retail section starting with removing parking meters and creating free parking spaces. Having very close and free parking can be promoted with advantages over the local mall. Being able to park "closer" helps when it comes to purchasing larger products and/or quantities. It opens up the "I can stop in for a minute" opportunity for area residents on their way to and from because they don't have to drive around a mall lot just to find a space.
It will be interesting to see how taking out the parking meters impacts local business over the first few months and how much it helps. This is about trying to make it easier for consumers.
When performing research for a current or potential retail, medical, or restaurant location, I always consider the ability for customers to park and the convenience it brings or adds. What is interesting is that not all of my clients worry about it. I can't help but wonder if they are among the many people that have recently said, "Let's go to (place) instead. It's easier to park!"
The "little things" can make a big difference in a success story. The success story comes from having thorough research.
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