Monday, September 15, 2025

Changing Course When Buyers Are Looking Where You Don't Expect

Seeing how houses are selling more quickly in what are definitely not tourist or fancy areas can be a wake up call for those doing research on single-family and multi-family opportunities around the country. It appears that people want practical ahead of amenities which increase the price. Every city among the 12 listed is located within either the Eastern or Central Time zone, with Cincinnati being the furthest "south" of all of them. 

 

The list does have have 'great weather' areas, popular retirement or relaxation destinations, or slow-paced suburban living communities. It's for August 2025, with this written mid-September 2025. It looks from here like people are seeking locations served by public transportation and which have plenty of jobs nearby, public school systems, and nearby shopping and family entertainment. 

 

Part of success in real estate, or in any business, is being where your target audience is. Based on the currently popular areas, per the below linked article, it would seem that buyers are not looking for amenities, luxury, or upscale living. People seem to be leaning toward what they need and can afford, understanding the sacrifice of amenities, and having access to services and facilities they need.

 

To put it another way, there are some developers and investors looking in the listed cities for new construction and/or parcels they can upgrade and improve. At this point in time, there may be faster ways to reach positive cash flow while serving the current need. Having a research person or team helps you to make those important decisions while you continue with your daily responsibilities. I love showing people how a few thousand dollars can bring in a few million dollars! 


https://www.newsweek.com/map-shows-us-cities-where-homes-selling-fastest-2128116

 




 

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