Reasons To Call Commercial Real Estate Clients

In this era where Customer Service is becoming a thing of the past, the savvy real estate professional or investor should constantly be on the lookout for ways they can BETTER serve past, current, and possibly potential clients. I want my research and marketing clients and connections to have strategies to stay top of mind whether in a potential transaction situation or not. (Emphasis on the "or not".) Working relationships should not just be confined to leading to a closing table.

 

Only a percentage of my readers have been or are involved with restaurant owners and transactions. However, a much bigger percentage would benefit by having a reason to contact people from a past transaction or that they need to stay in contact with.

 

The news story from Chicago about possible political involvement in regulating restaurant reservations to reduce no-shows which cost revenue would seem to have nothing to do with buying or selling real estate. Actually, it doesn't.

 

However, if I were a betting man, I would bet that many restaurant owners in Illinois are not (yet) aware of this story, and might want to be. If I was currently involved with selling or investing in commercial real estate, I would be calling my restaurant contacts to make sure they saw this story (link below).

 

Why? It is something they could get involved in which could directly and positively impact their bottom line. They might not have known "if not for you". Chances are significant that no one else in the real estate community is going to call them today to make sure they are aware about possible legislation to help them eliminate bad reservations. It is your chance to get them to talk about their business. Maybe they are looking to expand, sell, or buy the building they are now renting. You would catch them at a time when no one else is.

 

If you are not involved with restaurants or commercial real estate, you could still tip them off to something. Maybe they know of someone that needs what you provide. This approach does you a lot more good than having them on a group email of a pie recipe.

 

You should be making calls like this, and doing so without reservations!

 

Reservations Legislation?