Here we go again. The realty association announces that home sales are down while sale prices are up more than 5% from a year ago.
It figures. The media story leads with home sales being down. The reader/viewer that glances at the headline and doesn't read the story accepts this as a downer for the local real estate market and moves on.
If only the association had ONLY reported that home prices in the Pioneer Valley were up more than 5% from last year. Consumers seeing that information, whether they read the article or not, come away thinking that local property values are going up.
That's a reason to look into selling or buying in that area.
No one is forcing the local realty association to publish "negative" news.
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