Consumers have varied opinions about brand name home builders around the country when it comes to buying. Some prefer new construction and working with an experienced builder with the amenities of a development is a location which works for them. The challenges confronting potential home buyers at the moment is making it rough for some home builders to sell their projects. Many feel it is because of down payments becoming unaffordable even to those that can afford the monthly payments.
A lot of credit goes to D.R. Horton, whether you like the quality of their builds or not. As the below linked article demonstrates, they have made an adjustment to their marketing strategy which appears to have made a positive difference for them.
Their strategy of reducing the size of the homes they build allows them to lower the prices and appeal to more potential buyers. It seems to be working.
I love their way of thinking. Instead of waiting out the market or becoming less aggressive about new projects, they found a way to make what they do work. We need more builders, developers, and investors willing to look into every possibility and be receptive to a change in strategy. Being an established home builder is one thing, but adapting in the face of adversity is another. If Horton can adjust its strategy and increase success, so can other real estate entities.Doing so could make the difference between success and failure.
https://www.housingwire.com/articles/dr-horton-affordability-strategy/
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