While Some Agents Want Listings, Their Audience Needs Solutions

 

When you see survey results showing Americans are discouraged about personal finances for the coming year, it is easy to think it will challenge your potential for success as a real estate professional or investor. Whether you think you can, or think you can’t, you are probably right.

A huge part of real estate marketing is being able to put your clients and potential clients into a position to succeed. If and as they succeed, so do you!

As my coaching clients and students already know, there are many ways to put yourself in a position to help your clients succeed during 2026. Marketing yourself and your brand is about providing solutions, even when your database does not see the problem.

Being “first in” with a solution can be a significant difference maker. Let’s find at least one situation you and your team can utilize to your advantage for helping your target audience. Suppose you are a residential agent in a “slow” farm area where the monthly expenses for homeowners (mortgage, property tax, HOA, etc.) comes to $2,400 per month. 

The next step is to find the nearest rentals in which tenants are currently paying $2,500 or more per month. We already know they can afford the monthly amount needed to own a property in the same area. Perhaps you know a lender able to provide down payment assistance and/or an owner willing to provide seller financing. 

If so, you can show a nearby tenant how you can SAVE them money each month while bringing them tax benefits and advantages. Maybe you can show them how for less money they could go from a two-bedroom apartment to a three-bedroom house. Perhaps they could have their own private swimming pool (other desired local amenity) instead of sharing it with dozens of neighbors who always use it at the same times they want to.

While other real estate professionals continue to think the market is slow, you can be doing the research and using your brand and reach to generate clients.

On the commercial real estate side, there are plenty of conversion, mixed use, and zoning opportunities to present to those that didn’t think it was possible. 

My team and I are available to help you and your team be “first in” on increasing your bottom line during 2026!

 

https://www.cpapracticeadvisor.com/2025/12/26/survey-fewer-americans-believe-their-finances-will-improve-in-the-year-ahead-compared-to-past-2-years/175521/