At this time it has become difficult to project home sales during 2026 as they compare to what we have for 2025. The below linked article shows how Fanny Mae’s projections for the coming year are below those of its projections from the past two months and further below projections from the NAR. As the article admits, the meeting of the feds coming on Dec. 9 and 10 could show us how mortgage would (or would not) be impacted, which could have a bearing on the residential market.
Anticipating is a huge part of researching and marketing when it comes to real estate. The home sales market can go in several directions in the near future. Your choices for how to proceed need to factor in market trends, but your options should be based upon your current situation, your long-term goals, and your advance research.
Here is an example. Suppose you are a new home developer or builder. If the numbers are right, you decide to build, starting today. Do you have options for the results?
How much would your profit (or benefit) be if you have to sell it outright for less than you are expecting? How much could you profit in the long run if you offered the home as build-to-rent or rent-to-buy?
Those are questions you should have, or be compiling, answers to. Be ready with your chosen strategy based on whatever news comes your way. You may not know if you will sell or rent upon completion, but having a strategy in preparation for whichever is more favorable is what makes the difference.
Chances are you are not the only one building where you choose. Being “first in” with a solid strategy could also help you to acquire a build from another source because they were not ready with a solid strategy and choose to cut their losses.
Still don’t think you need a research person or team?
https://www.realestatenews.com/2025/11/21/home-sales-projections-fall-in-revised-2026-forecast
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