It is said that the road to real estate success can be a long one. Meanwhile, as municipal infrastructure concerns increase, those roads are taking on a literal meaning in some locations. However, the cost of repairing or replacing highways is rising significantly, as the below linked article indicates.
When roads need to be closed entirely or lanes need to be reduced, there is long-term impact on businesses the roads lead to and from, and on leasing or selling residences more quickly for the same reasons. If cost increases add to the challenge of repair or replacement, poor road conditions could impact the decisions of current and potential customers and residents to visit the areas.
What does this have to do with marketing real estate and creating opportunities?
My answer is “plenty”, depending upon your current goals. You can use information about current and upcoming major road construction or planning in your favor in many ways. A property owner in or near a location impacted by major road construction may be more willing to sell or lease at a reduced price to be able to relocate sooner. A potential buyer may be able to swoop in and get a discounted price which would help them for many years after.
Researching locations solely based on property data may not consider these factors. People not aware of pending construction or infrastructure plans would not be aware of how those plans could impact their intentions. Having the right information and being “first in” to use it could put you and your team ahead of potential competitors. It could save or make you thousands of dollars.
https://www.bloomberg.com/news/articles/2025-10-23/why-do-us-highways-cost-so-much
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